Our Enhanced Customer Data Platform
While regular old Customer Data Platforms present you with limited, black-box insights straight off the shelf, our CDP+ is different. Also known as the Profile Mart, the heart of CDP+ is the Customer Profile.
A Cut Above The Rest
Covers Best Practices & Basics, Including:
Integration from all sources (online and offline)
Daily near-real time and real-time updates
Integration for enhanced data shared to all touchpoints
Closed-loop measurement and attribution
CDP+ and Data
We are vendor-agnostic, and can deliver your complete Customer Profiles to all points that need data for execution and activation. This includes:
- Pushing into an ESP or SMS platform
- API integration into Meta and Google
- Segmented lists for Direct Mail
- All other channels, like Customer Service and Rewards
Our analytical dashboards have live access to CDP+, enabling up-to-date measurement and reporting of all coordinated outbound activities. This means closing the loop on all marketing to measure success, establish attribution, and calculate lift.
CDP+’s enhanced data lets you go beyond the core data–transactions, demographics, and behavioral data–to enhanced data relevant to your goals.
Learn more about CDP+
Read our latest blogs to find out more about what’s happening with customer profiles.