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Omnichannel Will Rule Black Friday. Is Your Data Ready?
…shop there and make them more likely to make online purchases too. Further, online pre-shopping is becoming more common, with customers checking out deals, finding coupons, shopping online and picking…
Read MoreLouise Pritchard (Shopii) – The Horse Question
Disney+ Could Be Setting the Tone for Streaming
…of a possible gaming and shopping experience being added to Disney+ is what this means for CTVs. With both shopping and gaming one click away, Disney+ may integrate CTV advertising…
Read MoreAdvertising Week 2020 Recap: Top 5 Takeaways
…shoppers plan on beginning their holiday shopping earlier this year. The same survey also found that Amazon would begin their traditional Black Friday sales earlier this year (perhaps even weeks earlier)! Reputable shippers…
Read MoreShopping For An Audience?
We know (and we know that you know) that it pays to know your audience. By identifying and marketing to your target audience, more precisely and lower in the funnel,…
Read MoreThe CTV Trends Weβre Seeing for 2024
…A perfect match for shoppable media The only channel to match the speed of CTV growth is retail media. In fact, retail media is predicted to surpass TV spending entirely…
Read MoreOpt-out preferences
…Introduction Our website, https://www.stirista.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we…
Read MoreWhat comes after omnichannel in 2024?
…headspace of marketers everywhere. In any case, with sophisticated AI technology available and increasingly shoppable channels, it’s the dawn of a new day for omnichannel–one that will revolutionize the approach…
Read MoreLocating the line with Location data
…purchase online. Loyalty cards entice shoppers to participate with coupons and rebates in order to track purchases and prove the effectiveness of campaigns launched by shopper marketing groups. All of…
Read MoreRosie O’Meara (Groundtruth) – Changes Overnight
Do You Know Who Youβre Really Reaching With Your Ads?
…higher likelihood of clickthroughs and engagements. Use identity data to deliver relevant ads Roommates might live together, but not shop together. They might use the same network to find recipes…
Read MoreAll I Want For Christmas Is My CTV
The holidays are upon us, and that means everyone is trying to remember what everyone close to them has been dying to get. The shopping madness begins earlier and earlier…
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