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Privacy Policy
…verify Consumer Identities and prevent fraud by providing data. Clients integrating the Licensed Data, in combination with their own data may include Identity Resolution, Linkage, and Data Validation. Stirista’s database…
Read MoreCrossing The Lines of Attribution
…an attribution model is only going to be as good as the data on which it’s based. Many marketers jump to detailed model discussions before they ensure that they’re data…
Read MoreSubscriptions Aren’t the Only Way to Retain Customers
…on data and Lifecycle Marketing–the true key to loyalty and returning customers. Origins of the subscription model The subscription service model has been around for centuries now. While the first…
Read MoreOpt-out preferences
…Expiration 365 days Function Name cmplz_consented_services Expiration 365 days Function Name cmplz_policy_id Expiration 365 days Function Name cmplz_marketing Expiration 365 days Function Name cmplz_statistics Expiration 365 days Function Name cmplz_preferences…
Read MoreTerms & Conditions
…work related to any Change Order until both Parties have signed such in writing, the signing of which shall not be unreasonably withheld, conditioned, or delayed. The Parties shall discuss…
Read MoreOmnichannel Will Rule Black Friday. Is Your Data Ready?
…thought that e-commerce activity would stifle physical retail forever, making brick-and-mortar shopping obsolete. So, advertisers and marketers adjusted their campaigns to prioritize online shopping and data targeting. But now, after…
Read MoreAdvertising Week 2020 Recap: Top 5 Takeaways
…personal data is used. Increasingly, government regulations over data privacy, including General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), among others, are redefining how brands and businesses remain in compliance. This…
Read MoreThe CTV Trends We’re Seeing for 2024
…A perfect match for shoppable media The only channel to match the speed of CTV growth is retail media. In fact, retail media is predicted to surpass TV spending entirely…
Read MoreLouise Pritchard (Shopii) – The Horse Question
Disney+ Could Be Setting the Tone for Streaming
…of a possible gaming and shopping experience being added to Disney+ is what this means for CTVs. With both shopping and gaming one click away, Disney+ may integrate CTV advertising…
Read MoreWill Linear TV Ever Be Gone For Good?
…least through 2033. YouTube and Amazon have significant streaming deals until then in their own right, but it’s far from the majority of NFL games. And when Thursday Night Football…
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